A Strategic Choice of Market Segmentation in the Medical Aesthetic Dissertation

A Strategic Choice of Market Segmentation in the Medical Aesthetic Devices industry - Dissertation Example Fashion specialists indicate that fashionable trends start in big cities as centers of invention. However, developed societies like America have shown a big trend in the way the market has responded to the changes in the customer tastes, preferences and need for new devices in the industry (Mei~data, 2012). To this cause, medicine field had evolved from the aspect of just treating diseases to more sophisticated operations like changing the actual form of the human body. Specifically, the medical field has moved to the aesthetic level of changing the physical appearance, whole or in part of the concerned person (Moretti, 2009). With the current generation endeared towards fashion and beauty, the medical aesthetic devices industry has become very interesting although it is still very young, having started just close to 35 years ago. By 2012, the annual industry growth had grown to an all-time high of 11.9%. The devices used earlier on were based on medical use in which case high risk d evices such as lasers were used. However, the needed changes raised the need to have better devices leading to introduction of other devices such as IPL, Electroporation and RF devices. Much safer devices have since been introduced into the market. Beauty salons, Spas and aestheticians then decided on the need to have these devices for their customers. They created a very important market segment (GBI, 2012). Over the years, the complexity of the industry has seen simpler operations carried out at homes and non-specialized places (Jesitus, 2008). This was a market niche that had developed leading to a more rampant consideration as another segment in the industry. These home-based aesthetic medical services became a center of consideration since there had to be pricing, assurance of efficiency of these products, product regulation and marketing (Frentzen, 2013). A strategic direction has to be therefore identified in the market that would effectively and efficiently not only be profi table to the companies in the industry but also serve the market well. Three niche markets are identified therefore for service by this industry; the medical field, home use and the beauty section. Companies have come up and focused in the market through different strategies that have allowed them to venture into different markets as stated by the niches above (Jassal, 2013). There are companies that have concentrated on any of the three choices the companies have come up with aspects of production aiming at devices that; hair removal, acne treatment, skin rejuvenation and many other aesthetic services (Kuechel, 2004). Research Aim Taking a reference at the research question, we get the idea that companies require a strategic choice for their medical aesthetic devices in the three identified market niches. The aim will therefore direct the companies on whether there is need to make changes to their current marketing strategy, expand them or invent new ones. This will also lead to th e invention of the need to either segregate the market or come up with a clearer way of operating. Research Question and Objectives From the hypothetical statement indicated in the proposal, the research questions look to determine whether there is a need for a strategic change for market segmentation for a medically focused aesthetic company considering that there are recent changes and

Topic of the paper will focus on a criminal case that has been Essay

Topic of the paper will focus on a criminal case that has been adjudicated by the United States Supreme Court and has implicatio - Essay Example There are a number of cases that have been handled by the supreme high court that have in one way or another set precedence over future rulings that may occur on similar matters and one of these is the Gonzalez Vs Raich case which occurred in the year 2005 (Find law). This case dealt with the issue of home grown marijuana in relation to its use for medicinal purposes, and whether an individual who was doing this had the right to do so without any interference from law enforcement authorities. The ruling that was made was based on the Commerce Clause of the U.S Constitution . Congress has the ability to criminalize the use and production of Cannabis that is home grown even when states have allowed its use for medicinal purposes. About the case Angel Raich and Diane Monson were the two defendants of this case which occurred after law enforcement agencies destroyed Diane’s Marijuana plants claiming that they were illegal under federal law. This was despite the fact that Diane res ided in California, a state that had allowed the use of homegrown marijuana for medicinal purposes (Find law). ... her doctor who testified under oath claiming that she needed the marijuana for the excruciating pain that she was going through and her allergic reaction to the other forms of alternative medication that she had tried before. The two defendants sued the government for declaratory as well as injunctive relief in a bid to stop them from interfering in their growing and use of marijuana for medicinal purposes. They argued that the interference of the government under the Controlled Substances Act was unconstitutional in reference to their activities and reasons behind those activities (that is, the growing and use of homegrown marijuana for medicinal purposes) and thus the government should not have a right to run interference. Both Angel and Diane Used marijuana to relieve themselves of pain that their bodies suffered and thus it could not be said that their handling of the drug was for recreational purposes (Find law). The government on the other hand argued that the Controlled Substa nce Act did not recognize nor accept the use of marijuana for medical or recreational purposes and thus the law had a right to put a stop to any form of drug cultivation among individuals despite the circumstances. The acts against Angel and Diana were as a result of the Drug Enforcement Administration (DEA) who had been given instructions to break up the various co operations that dealt with medicinal marijuana within California and seize the assets belonging to those co-operatives (Find law). Though as mentioned earlier, California had made legal the use of marijuana for medicinal purposes, this act was done in the belief that Federal law trumped that of California and thus the law enforcement agencies were within their rights to act on these orders (Find law). The government further